Seth has a detailed discussion on what he calls as “placebo effect” in marketing. Detailed discussion of “Placebo surgery”. He compares the marketing to that of the medical placeboand says that the importance of telling stories. I agree that the way you tell the story is more important than your product itself. Therefore, if you are marketing a product you need to make up a good story to make it successful. A very good example I can think of is the partnership between Nike and Michael Jordan to create Air Jordans. The jordans are no doubt good shoes but what made them extrodinary was the fact that Jordan told a story for them.
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Seth has a detailed discussion on what he calls as “placebo effect” in marketing. Detailed discussion of “Placebo surgery”. He compares the marketing to that of the medical placeboand says that the importance of telling stories. I agree that the way you tell the story is more important than your product itself. Therefore, if you are marketing a product you need to make up a good story to make it successful. A very good example I can think of is the partnership between Nike and Michael Jordan to create Air Jordans. The jordans are no doubt good shoes but what made them extrodinary was the fact that Jordan told a story for them.
This entry was posted
on Monday, February 18th, 2008 at 9:02 pm and is filed under Uncategorized.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.